Abbie Giffin serves as VP of Product at Opendorse. Having joined Opendorse as company's first Graphic Designer in 2015, she has helped to define and evolve the brand, concepting assets as Creative Manager as the company developed its Marketing and Sales teams. Abbie transitioned to Product Manager and Designer with the desire to make fundamental changes to the product experience and offering. She has led the team through a ground-up software re-write and helped deliver the promise of a technology foundation that supports quick innovation and scale. By leveraging her experience supporting sales/marketing and passion for solving user experience problems aesthetically, Abbie will help define the 'what' and 'why' of the product to deliver continuous value to the industry. Abbie is a graduate of University of Nebraska - Lincoln University for Advertising/PR and Graphic Design.